Mera Fashion Privacy Policy Summary

Services Overview:
Mera Fashion operates the store and website, including all related tools, products, and services, to provide a curated shopping experience (“Services”). Shopify powers the website and Services. This Privacy Policy explains how Mera Fashion collects, uses, and discloses your personal information. In case of conflict with the Terms of Service, this Privacy Policy takes precedence for personal data handling.

Personal Information Collected
“Personal information” refers to data that can identify you directly or indirectly. Examples include:

• Contact details: Name, address, phone, email

• Financial info: Payment card numbers, account info, transactions

• Account info: Username, password, preferences

• Transaction info: Orders, returns, wishlist, browsing history

• Communications: Emails or messages to customer support

• Device & usage info: IP address, browser info, interaction with the site

Sources of Data:

• Directly from you (account creation, purchase, messages)

• Automatically through the website (cookies, tracking tools)

• From service providers (payment processors, IT services)

• From partners or third parties

How Your Data is Used
Mera Fashion uses your data to:

• Provide & improve Services: Process payments, fulfill orders, manage accounts, personalize shopping experience.

• Marketing & advertising: Send promotions, emails, online ads based on your activity.

• Security & fraud prevention: Secure accounts, detect fraud, protect users.

• Communication: Customer support and account updates.

• Legal compliance: Respond to legal requests, enforce policies, or protect rights.

Data Sharing
Your information may be shared with:

• Shopify and other vendors providing IT, payment, fulfillment, or analytics services

• Marketing partners for personalized ads

• Affiliates within the corporate group

• During business transactions, legal processes, or for enforcement of policies

Shopify’s Role:
Shopify hosts the website, collects some data, and provides enhanced features. You can learn more about Shopify’s handling of data here: Shopify Privacy.

Third-Party Links
Mera Fashion may link to other websites. The brand is not responsible for their privacy practices. Always review third-party policies.

Children’s Data
The site is not for children, and Mera Fashion does not knowingly collect data from children under the age of majority. Parents can request deletion of any such data.

Security & Data Retention
While security measures are in place, perfect security cannot be guaranteed. Data retention depends on purpose, legal obligations, or account maintenance needs.

Your Rights
Depending on your location, you may have rights to:

• Access, delete, or correct your data

• Receive or transfer your data (portability)

• Restrict or object to processing

• Withdraw consent where applicable

• Manage marketing communications

UK/EEA residents may have additional rights. Requests can be made through contact options on the website.

International Transfers
Your data may be processed outside your country. Transfers from the EEA/UK rely on legal safeguards like Standard Contractual Clauses.

Policy Updates
Mera Fashion may update the Privacy Policy to reflect changes in practices, legal requirements, or operational needs. Updates will be posted with a revised “Last Updated” date.